CRM

Database Management
Hispanic Direct, Inc. offers its clients a computer service exclusively designed to store and manage information-demographics, psychographics, preferences, donor-specific information and other attributes-necessary to develop Hispanic one-to-one communication strategies.

Statistical Modeling
Hispanic Direct, Inc. provides a powerful data mining service designed to construct statistical models to identify Hispanics that are most likely to: become new donors, increase the donations of existing donors, upgrade to higher levels of giving, respond to multiple house appeals and increase their lifetime value. This service provides our clients with access to multivariate statistical and neural network techniques such as regression, logit, CHAID, discriminant function, principal component and neural network.

Geo-demographic Analysis
Hispanic Direct, Inc. has a service that incorporates the client's own donor transaction history with the highest quality of Hispanic demographic data available in the market to reveal trends, patterns and opportunities that cannot be detected using tabular data alone.

Campaign and Relationship Management
Hispanic Direct, Inc. uses a powerful web-based application to plan, manage and analyze campaign results. In addition, this service helps clients identify which donors should be contacted today, for what reasons and through which medium.