Hispanic Direct, Incorporated

Hispanic Direct, Inc., is a full-service direct marketing agency specializing in the U.S. Hispanic market. The founders of the company are dedicated fundraising professionals with 20 years of hands-on experience in the direct marketing industry. They have pioneered many cost-effective techniques designed to acquire, cultivate and develop lasting relationships with donors in the U.S. Hispanic community.

Hispanic Direct, Inc. helps its clients develop
lasting relationships with Hispanic donors

The mission of Hispanic Direct, Inc. is to help nonprofit organizations develop lasting relationships with Hispanic donors. This mission is accomplished through a cyclical approach that consists of four important and critical steps.  They are:

Research
The company uses state-of-the-art computer technology coupled with years of personal experience to identify those in the Hispanic community that will respond to the organization's acquisition appeals. Aside from saving thousands of dollars in the costly acquisition process, the organization targets ideal donors from the beginning.

Differentiation
When someone makes a donation, Hispanic Direct, Inc. applies its experience in the market to identify the characteristics that make Hispanic donors different from other donors. This process sets the stage for more efficient communication and allows the organization to spend more money on mission programs and less on fund raising.

Communication
Hispanic Direct, Inc. uses a powerful database system to store and manage vast amounts of donor information (i.e., demographics, psychographics, donor's preferences and other attributes) in order to transform everyday communication into meaningful relationships. As a result, the client is in a position to send the right message in the right language to the right donor through the right medium at the right time.

Relationship Management
Hispanic Direct, Inc. uses a powerful web-based application system to plan, manage and analyze campaign results. Clients can access this information online, to organize marketing objectives; manage budgets; propose, review and submit marketing proposals; create dynamic calendars for all Hispanic marketing activities; and analyze the effect of different marketing activities taking place in the Hispanic market.